The Medici Effect
In the attachment you can find a sample of a friend of mine submit it
AND HERE IS THE ASSESSMENT
For this assignment pretend that I am your boss and that you are my most trusted adviser. I recently attended a conference where one of the speakers referred to a book by Frans Johansson called The Medici Effect. It sounded interesting and I really want to read it but this week I am really pressed for time. I am asking for your help. Please review the book and submit a written report to me by 6:00pm next Tuesday. My understanding is that chapters 1 & 2 explain the Medici Effect and chapters 3 through 8 explain many of the barriers that prevent people from achieving the Medici Effect. Please structure your report so that it will have two sections (please label the sections: The Medicii Effect and Help and Hindrance. Use the first section to teach me what the Medici Effect is. Use the second section to explain the obstacles or techniques that could prevent or help me achieve the Medici Effect. I may share your report with some other administrators so please label your sections and pay special attention to the spelling and grammar in your paper, and be thorough. I want to know and understand everything. You know how annoyed I get when papers are submitted to me with spelling or grammar errors
The Medici Effect
In the year 2004, Frans Johansson (A Swedish-American businessman) wrote a book on the intersection of cultures, concepts, and ideas. He based his thoughts on “The Medici Effect”—a term he coined and is now in use in multiple business sectors. It offers a description of resultant innovation as ideas and disciplines intersect.
Johansson argues in the book that absolute innovation is unattainable unless a wide range of industries, disciplines and cultures are intersected to conceive ideas. He, therefore, recommends an assembly of a diverse team of professionals and specialists for a collaborative effort on innovation.
The author derived his book’s title from the 14th Century Medici Dynasty. It was one of the most powerful banking families in Italy. The family dedicated their wealth to support talented artists hence prompting the Renaissance. Johansson explores various instances on how poets, sculptors, and philanthropists shaped the innovation history. Others included painters, architects, and scientists (Johansson, 2004 p. 6). He notes that while the Medici family failed to attend the Renaissance, their “Medici Effect” contribution was enough to stamp their position in the history of Florence.