Coca-cola life. we was going to promote cola by using someone who is exercising. but we think this way of promotion is to focus on only low calories which overlap with aim of diet cola. so our new way of campaign is using green market which concentrate health product.
Only need to write about ‘Targeting audience’. How to make the audience believe it and buy the products.
Communication strategy – what do you need to say? What is the purpose of saying it (communication objectives)and how will they support each other? Why will the target audience believe it?
Title; ‘ Targeting Audience’ The brand we choose is Coca-cola
Length; 3 pages (750 words)