Key Strategies in Travel Industry Revenue Generation
Thesis
Key success factors for up selling, add selling and cross selling strategies in the Travel industry (options and up grading, insurance and assistance, loyalty programs…). What are the best practices in terms of revenue generation (hospitality, car rental, airline, tour operating packages, Key Strategies in Travel Industry Revenue Generation)?
Presentation standard:
-The document should have page numbers
-Font size: 12
-Line spacing: max. 1.0
First document:
– After the reformulation of the research question and hypotheses, a system for validating the hypotheses, known as research methodology, has to be defined.
– Need to have a complete Table of contents
– Write the Literature review
Solution
Title: Key Strategies in Travel Industry Revenue Generation
Pages: 2
Style : APA
Paper Preview
Key Strategies in Travel Industry Revenue Generation
Introduction and Thesis
Add selling, Cross-selling, and supplementary product up-selling remain a predominant practice in the travel industry. Offline and online travel agents and business use these strategies to target the market and get more income. The goal of these strategies in to entice the customer and offer services that retain the customers over time. Using strategies like family packages, options, loyalty, insurances, and upgrades among others innovatively adds to revenue generation in the travel industry.
Problem Statement
Does using strategies like family packages, options, loyalty, insurances, and upgrades innovatively in Add selling, Cross-selling, and up-selling improves revenue generation in the travel industry?
Methodology
The paper will look at research done in the travel industry, statistics from literature review, and customer reviews to find out what makes the strategies effective.
Literature review
Best practices: The results of up selling, add-selling, and cross selling can be evaluated by customer response to the best practices used like in car rental, airline, tour operating packages and hospitality below:
Hospitality: With about 13 percent of customers not interested in upgrading, a majority 59 percent are bound to use additional services (CTICO, 2013).
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