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Advertising, public relations, and sale promotions

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Product ID: 4705 Category: .

Question

Chapter 16 discusses the factors affecting the promotion mix of products. Those factors include the push or pull strategy.

1. Under what situations would a push strategy be used? Give specific examples.

2. When would a pull strategy be used? Give specific examples.

Solution

Title; Advertising, public relations, and sale promotions

Length; 1 page (275 words)

Style; MLA